Aligning marketing and operations for more effective and efficient "total oerations"
Year of publication: |
2013
|
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Authors: | Walters, David ; Bhattacharjya, Jyotirmoyee |
Published in: |
International journal of logistics economics and globalisation. - Genève : Inderscience Enterprises, ISSN 1741-5373, ZDB-ID 2422773-0. - Vol. 5.2013, 2, p. 94-107
|
Subject: | aligning marketing and operations | customer-centric thinking | value proposition | value drivers | customer facing processes | value chain management | value migration | digitisation | additive manufacturing | digital global manufacturing | Betriebliche Wertschöpfung | Value creation | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries | Prozessmanagement | Business process management |
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