Aligning marketing and purchasing for new value creation
Paul Matthyssens, Roberta Bocconcelli, Alessandro Pagano, Lieven Quintens
| Year of publication: |
2016
|
|---|---|
| Authors: | Matthyssens, Paul ; Bocconcelli, Roberta ; Pagano, Alessandro ; Quintens, Lieven |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 60-73
|
| Subject: | Marketing | Purchasing | Marketing/purchasing alignment | New value creation | Betriebliche Wertschöpfung | Value creation | Beschaffung | Procurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.07.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447491