Aligning strategic orientation with local market conditions
Year of publication: |
2012
|
---|---|
Authors: | Griffith, David A. ; Kiessling, Timothy ; Dabic, Marina |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 29.2012, 4, p. 379-402
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic orientation | Knowledge management capabilities | Croatia | Markets | Strategic choices |
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