Aligning the pricing organization to the market type in industrial markets
Year of publication: |
2012
|
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Authors: | Smith, Tim J. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 1, p. 54-63
|
Subject: | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Marktsegmentierung | Market segmentation |
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