Aligning the sustainable supply cahin to green marketing needs : a case study
Year of publication: |
2014
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Authors: | Brindley, Clare ; Oxborrow, Lynn |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 45-55
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Subject: | Supply chain | Marketing | Sustainability | University | Procurement | Nachhaltigkeit | Lieferkette | Nachhaltige Entwicklung | Sustainable development | Beschaffung |
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