Alignment and misalignment in business relationships
Year of publication: |
2011
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Authors: | Corsaro, Daniela ; Snehota, Ivan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 6, p. 1042-1054
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Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | IKT-Sektor | ICT industry | Datensicherheit | Data security |
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