Alignment between strategy communication and strategic actions
Kai Steinbock
| Year of publication: |
2011
|
|---|---|
| Authors: | Steinbock, Kai |
| Subject: | Strategisches Management | Strategic management | Kommunikation | Communication | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 116 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English ; German |
| Thesis: | Oestrich-Winkel, EBS Univ. für Wirtschaft und Recht - Business School, Diss., 2011 |
| Notes: | Literaturverz. S. [94] -105 Text überw. engl., teilw. dt. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547047