All businesses are media business : the impact of social media on the healthcare market
Year of publication: |
2013
|
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Authors: | Schachinger, Alexander |
Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 795-803
|
Subject: | Social Web | Social web | Gesundheitsmarkt | Health care market | Nachfrage | Demand | Angebot | Supply | Patienten | Patients | Informationsverhalten | Information behaviour | Deutschland | Germany |
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