All-inclusive v. partitioned pricing in sports : the effects of pricing format on ticket purchasers' response
Year of publication: |
2022
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Authors: | Marquez, Armin ; Clanforne, Beth A. ; Shapiro, Stephen L. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 1, p. 16-32
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Subject: | partitioned pricing | all-inclusive pricing | ticketing | fees | price recall | perceived value | search intentions | consumer behavior | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price |
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