All of me? : users' preferences for privacy-preserving data markets and the importance of anonymity
Year of publication: |
2020
|
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Authors: | Schomakers, Eva-Maria ; Lidynia, Chantal ; Ziefle, Martina Cornelia |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 3, p. 649-665
|
Subject: | Data markets | Online privacy | Empirical research | User perspective | Conjoint | Datenschutz | Data protection | Conjoint-Analyse | Conjoint analysis |
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