All things considered? : the role of choice set formation in diversification
Year of publication: |
2012
|
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Authors: | Salisbury, Linda Court ; Feinberg, Fred M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 320-335
|
Subject: | Diversifikation | Diversification | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Entscheidung unter Unsicherheit | Decision under uncertainty |
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