All you need is a good idea! : how to create marketing messages that actually get results
Jay Heyman
| Year of publication: |
2008
|
|---|---|
| Authors: | Heyman, Jay H. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Kreativität | Advertising | Small business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 236 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-23791-5 ; 0-470-23791-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004911093