Alleviating demand uncertainty for seasonal goods : an analysis of attribute-based markdown policy for fashion retailers
Year of publication: |
2022
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Authors: | Namin, Aidin ; Soysal, Gonca P. ; Ratchford, Brian Thomas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 671-681
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Subject: | Demand uncertainty | Fashion product characteristics | Finite mixture model | Latent class analysis | Retailing | Seasonal goods | Mode | Fashion | Textilhandel | Textile distribution | Nachfrage | Demand | Saisonale Schwankungen | Seasonal variations | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
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