Alternácie podnikateľských modelov

The purpose of this paper is to present possible ways how could a company maintain or even gain its competitive advantage in high dynamic business environment from a per-spective of business models. After a short introduction on evolution of innovation, this paper is divided in three parts. In first part it discusses the business model itself, how to design a business model and how to deal with it. Second part discusses business model innovations. When and how to innovate or reinvent your business model. It also dis-cusses the role of openness of a business model. The third part of this paper deals with a comparison between strategy and business model. What is the logic and relation be-tween strategy and business model.