Alternative Kommunikationsformen : Chancen und Risiken für die Anwendung im Tourismus
Year of publication: |
2011
|
---|---|
Authors: | Lang, Andrea ; Schröder, Alexander ; Schuler, Alexander |
Published in: |
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen. - Berlin : Erich Schmidt, ISBN 3-503-13098-5. - 2011, p. 121-137
|
Subject: | Tourismusmarketing | Tourism marketing | Guerilla-Marketing | Guerilla marketing | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry |
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