Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Year of publication: |
2011
|
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Authors: | Vargo, Stephen L. ; Lusch, Robert F. ; Horbel, Chris ; Wieland, Heiko |
Published in: |
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends. - München : Hanser, ISBN 978-3-446-42584-2. - 2011, p. 137-153
|
Subject: | Dienstleistung | Services | Betriebliche Wertschöpfung | Value creation | Tauschwirtschaft | Barter economy | Theorie | Theory |
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