Alternative Models for Capturing the Compromise Effect
Year of publication: |
2004
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Authors: | Kivetz, Ran ; Netzer, Oded ; Srinivasan, V. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 41.2004, 3, p. 237-257
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