Alternative Profitability Measures and Marketing Channel Structure
| Year of publication: |
2000
|
|---|---|
| Authors: | Kaufmann, Patrick J. ; Gordon, Richard M. ; Owers, James E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 50.2000, 2, p. 217-224
|