Always on : advertising, marketing, and media in an era of consumer control
Year of publication: |
2008
|
---|---|
Authors: | Vollmer, Christopher ; Precourt, Geoffrey |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | USA | Werbung | Marketing-Mix |
Description of contents: | Table of Contents [gbv.de] |
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