Always on : advertising, marketing, and media in an era of consumer control
Christopher Vollmer with Geoffrey Precourt
| Year of publication: |
2008
|
|---|---|
| Authors: | Vollmer, Christopher ; Precourt, Geoffrey |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | USA | Werbung | Marketing-Mix |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 215 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-150828-7 ; 978-0-07-150828-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698216