ALWAYS THE LITTLE BROTHER? DIGITAL-PRODUCT INNOVATION IN THE MEDIA SECTOR

This article concerns digital-product innovation within the media sector. From previous literature we identify eight factors affecting innovation work. Using material from narratives collected from experts within the media industry, we then present a specific framework that summarizes the factors affecting digital innovations either negatively or positively. We identify three underlying phenomena in the Finnish media sector that explain its specific features: First, it is a small market with a long history, second, digital innovations are in the underdog position and thirdly, the brand positions are strong.