Ambidextrous organizations and firm performance : the role of marketing function implementation
Year of publication: |
2010
|
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Authors: | Sarkees, Matthew ; Hulland, John ; Prescott, John |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 2, p. 165-184
|
Subject: | Organisationale Ambidextrie | Ambidextrous organization | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management |
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