Ambience and social interaction effects on customer patronage of traditional coffeehouses : insights from kopitiams
Year of publication: |
2020
|
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Authors: | Lim, Weng Marc ; Teck Weng Jee ; Kar Seng Loh ; Chai, Elena |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 2, p. 182-201
|
Subject: | Ambience | coffeehouse | kopitiam | patronage intention | social interaction | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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