Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Year of publication: |
2019
|
---|---|
Authors: | Leenders, Mark A. A. M. ; Smidts, Ale ; El Haji, Anouar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 270-280
|
Subject: | Ambient scent | Supermarket | Time pressure | Field experiment | Shopper behavior | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Aromastoff | Flavour | Experiment | Feldforschung | Field research |
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