Ambiguity aversion and the power of established brands
Year of publication: |
2007-11-29
|
---|---|
Authors: | Muthukrishnan, A. V. ; Wathieu, Luc |
Institutions: | European School of Management and Technology (ESMT) |
Subject: | branding | brand choice | consumer behavior | decision making under uncertainty |
Extent: | application/pdf |
---|---|
Series: | ESMT Research Working Papers. - ISSN 1866-3494. |
Type of publication: | Book / Working Paper |
Notes: | Published in <a target="_blank" href="http://dx.doi.org/10.1287/mnsc.1090.1087"><i>Management Science</i> 55(12): 1993-1941.</a> Number ESMT-07-005 27 pages |
Classification: | C91 - Laboratory, Individual Behavior ; D10 - Household Behavior and Family Economics. General ; D80 - Information and Uncertainty. General ; M31 - Marketing |
Source: |
-
Ambiguity aversion and the power of established brands
Muthukrishnan, A. V., (2007)
-
Ambiguity Aversion And The Power Of Established Brands
Muthukrishnan, A. V., (2007)
-
Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia, (2022)
- More ...
-
Grinstein, Amir, (2008)
-
An empirical approach to understanding privacy concerns
Wathieu, Luc, (2009)
-
Marketing social responsibility
Banerjee, Sumitro, (2010)
- More ...