Ambiguity Aversion and the Preference for Established Brands
Year of publication: |
2009
|
---|---|
Authors: | Muthukrishnan, A. V. ; Wathieu, Luc ; Xu, Alison Jing |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 12, p. 1933-1941
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | ambiguity | brand preference | decisions under uncertainty | multiattribute choice |
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