Ambush marketing : game within a game
Arul George Scaria
| Year of publication: |
2008
|
|---|---|
| Authors: | Scaria, Arul George |
| Publisher: |
New Delhi [u.a.] : Oxford Univ. Press |
| Subject: | Marketingmanagement | Marketing management | Großveranstaltung | Big event | Guerilla-Marketing | Guerilla marketing | Sportveranstaltung | Marketingstrategie | Olympische Spiele <27, 2000, Sydney> |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XVII, 217 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [203]-210) and index |
| ISBN: | 0-19-569307-8 ; 978-0-19-569307-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662188