Ambush-Marketing
Heribert Gierl und Karin Stiegelmayr
| Year of publication: |
2011
|
|---|---|
| Authors: | Gierl, Heribert ; Stiegelmayr, Karin |
| Published in: |
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis. - Berlin : Springer, ISBN 3-642-21132-1. - 2011, p. 171-184
|
| Subject: | Guerilla-Marketing | Guerilla marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373453