Ambush Marketing - "Vormarsch" des Marketinginstrumentes
Year of publication: |
2008
|
---|---|
Authors: | Jüttner, Uta |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 1, p. 32-36
|
Subject: | Sportmarketing | Sports marketing | Großveranstaltung | Big event | Sponsoring | Sponsorship | Marketingmanagement | Marketing management |
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