The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society
Year of publication: |
2007
|
---|---|
Authors: | Gundlach, Gregory T. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 26.2007, 2, p. 243-250
|
-
Competition Policy and Antitrust Law : Implications of Developments in Supply Chain Management
Gundlach, Gregory T., (2019)
-
The domain and scope of SCM's foundational disciplines : insights and issues to advance research
Frankel, Robert, (2008)
-
Whither "marketing"? Commentary on the American Marketing Association's new definition of marketing
Gundlach, Gregory T., (2006)
- More ...