Amount off versus percentage off : when does it matter?
Year of publication: |
2016
|
---|---|
Authors: | González, Eva M. ; Esteva, Eduardo ; Roggeveen, Anne L. ; Grewal, Dhruv |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1022-1027
|
Subject: | Pricing | Value perceptions | Price format | Discount | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Preismanagement | Pricing strategy | USA | United States | Theorie | Theory |
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