Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Year of publication: |
2023
|
---|---|
Authors: | Crosby, Elizabeth ; McKeage, Kim ; Rittenburg, Terri L. ; Adkins, Natalie Ross |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 2/3, p. 320-339
|
Subject: | collaging | depth interviews | LGBTQIA+ | marginalised consumers | qualitative methods | trauma-informed approach | Zaltman metaphor elicitation technique | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Befragung | Interview | Marketing | Marktforschung | Market research |
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