An agile marketing capability maturity framework
Year of publication: |
2021
|
---|---|
Authors: | Moi, Ludovica ; Cabiddu, Francesca |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 86.2021, p. 1-11
|
Subject: | Agile marketing capability | Marketing capabilities | Maturity framework | MICE | Multiple-case study | Capability-Ansatz | Capability approach | Dynamische Kompetenzen | Dynamic capabilities | Organisatorischer Wandel | Organizational change |
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