An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Year of publication: |
2019
|
---|---|
Authors: | Malthouse, Edward C. ; Hessary, Yasaman Kamyab ; Vakeel, Khadija Ali ; Burke, Robin ; Fudurić, Morana |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 4, p. 366-379
|
Subject: | Werbung | Advertising | Algorithmus | Algorithm | Personalisierung | Personalization |
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