An alternative efficient representation of demand-based competitive asymmetry
Year of publication: |
2007
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Authors: | Desarbo, Wayne S. ; Grewal, Rajdeep |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 1644051. - Vol. 28.2007, 7, p. 755
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