An alternative perspective on brands: markets and morals
Year of publication: |
2004
|
---|---|
Authors: | Doane, Deborah |
Published in: |
Brands and branding. - Princeton, NJ : Bloomberg Press, ISBN 1-57660-147-1. - 2004, p. 185-198
|
Subject: | Markenartikel | Brand | Markenführung | Brand management | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility |
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