An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Year of publication: |
2022
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Authors: | Esmeli, Ramazan ; Bader-El-Den, Mohamed ; Abdullahi, Hassana |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 420-434
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Subject: | Customer loyalty | E-commerce | Early purchase prediction | Personalised content | User behaviour analysis | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing |
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