An analysis of advertising wars
by Subhadip Chakrabarti and Hans Haller
| Year of publication: |
2011
|
|---|---|
| Authors: | Chakrabarti, Subhadip ; Haller, Hans |
| Published in: |
The Manchester School. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0025-2034, ZDB-ID 1418920-3. - Vol. 79.2011, 1, p. 100-124
|
| Subject: | Werbung | Advertising | Diversifikation | Diversification | Duopol | Duopoly | Industrieökonomik | Industrial organization | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129775