An analysis of consumers' responses to cause related marketing
Year of publication: |
2008
|
---|---|
Authors: | Hoek, Janet ; Gendall, Philip |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 20.2008, 2, p. 283-297
|
Subject: | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice |
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