AN ANALYSIS OF EXPORT MARKET STRATEGIES AND BARRIERS PERCEPTIONS BY U.S. AGRICULTURAL HVP EXPORTERS
This study identifies barriers perceived by agricultural exporters and examines how these perceptions influence use of export market strategies. Ordered logit models are used to estimate effects of perceived barriers and firm characteristics on export market strategies. The results from these models show that perceptions about import restrictions influence use of diversification of exports across products, competition influences use of competitive export pricing, and overseas product regulations affect product adaptation for export markets.
Year of publication: |
1998
|
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Authors: | Jensen, Kimberly L. ; Davis, George C. |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 01.1998, 04
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Keywords: | International Relations/Trade |
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