An analysis of franchisor failure risk : evidence from Spain
Year of publication: |
2011
|
---|---|
Authors: | Bordonaba-Juste, Victoria ; Lucia-Palacios, Laura ; Polo-Redondo, Yolanda |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 6, p. 407-420
|
Subject: | Franchising | Marktaustritt | Market exit | Gastronomie | Restaurant industry | Textilhandel | Textile distribution | Spanien | Spain | 1986-2004 |
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