An analysis of ingredient branding using the example of Tetra Pak
Peter Schnedlitz and Stefan Zopf
Year of publication: |
2009
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Authors: | Schnedlitz, Peter ; Zopf, Stefan |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 23.2009, 2, p. 127-144
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