An analysis of managers' resource allocation dilemma in a fixed capacity situation
Michael A. Levin, Robert E. McDonald, and James B. Wilcox
Year of publication: |
2013
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Authors: | Levin, Michael A. ; McDonald, Robert E. ; Wilcox, James B. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 21.2013, 3, p. 331-339
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