An analysis of rise and fall of SCM-ICT integration by the FMCG sector in Pakistan
Year of publication: |
2009
|
---|---|
Authors: | Shaikh, Roshan ; Shamim, Muhammad Fahim ; Riaz, Sanam |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 8.2009, 9, p. 31-40
|
Subject: | Konsumgüter | Consumer goods | Konsumgüterindustrie | Consumer goods industry | Pakistan | Konsumgütermarketing | Consumer goods marketing |
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