An analysis of role adoptions and scripts during customer‐to‐customer encounters
Year of publication: |
2000
|
---|---|
Authors: | Parker, Cathy ; Ward, Philippa |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 34.2000, 3/4, p. 341-359
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Customer profiling | Customer surveys | Interaction | Services marketing |
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