An analysis of search engine switching behavior using click streams
Yun-Fang Juan and Chi-Chao Chang
Year of publication: |
2005
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Authors: | Juan, Yun-Fang ; Chang, Chi-Chao |
Published in: |
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings. - Berlin : Springer, ISBN 3-540-30900-4. - 2005, p. 806-815
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Subject: | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Saved in:
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