An analysis of social media marketing strategy and performance in the context of fashion brands : The case of Taiwan
Year of publication: |
2020
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Authors: | Wu, Chih‐Wen ; Guaita Martínez, José Manuel ; Martín Martín, José María |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2020, 9 (17.03.), p. 1185-1193
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Publisher: |
Wiley |
Saved in:
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