An Analysis of the Effects of Specific Promotion Types on Attendance at Major League Baseball Games
Year of publication: |
2006
|
---|---|
Authors: | Boyd, Thomas C. ; Krehbiel, Timothy C. |
Published in: |
American Journal of Business. - Emerald Group Publishing. - Vol. 21.2006, 2, p. 21-32
|
Publisher: |
Emerald Group Publishing |
Subject: | Game attendance | Game attractiveness | Major League Baseball (MLB) | Multiple regression analysis | Promotions | Sports fans |
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