An analysis of the role of liking on the memorial response to advertising
Year of publication: |
2008-12-16
|
---|---|
Authors: | Sergio, Brasini ; Marzia, Freo ; Giorgio, Tassinari |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Advertising effectiveness | Ad Liking | Recall | VARX models |
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