AN ANALYSIS OF THE ROUMANIAN RURAL TOURISTIC PHENOMENON

The paper addresses the main aspects and tendencies of the tourism in the context of sustainable development, of the place and importance of rural tourism, the usefulness of using an index system in touristy and rural tourism activity, of measuring the rural tourism activity on a country level and the need to develop it, considering its possible integration into the European touristic market. Furthermore, a new index system, to be applied in the rural tourism is set up, as well as an original structure concerning data processing and analyzing for the data acquired by sampling. These elements are only useful if applied by I.C.T (Touristy Research Institute), by other government- and non-government institutions, or even by companies interested in developing business in rural tourism, or make research work on certain aspects of the rural tourism activity, on the tourists’ behaviour in the context of this type of tourism.