An Analysis of the Wealth Effects of Green Marketing Strategies
Year of publication: |
2000
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Authors: | Mathur, Lynette Knowles ; Mathur, Ike |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 50.2000, 2, p. 193-200
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